Owning A Discover Strength Franchise: Behind The Scenes With Real Owners

What is it really like to own and operate a Discover Strength studio?

In this episode, Discover Strength CEO Luke Carlson is joined by two Discover Strength franchise owners at very different points in their journeys: Jim, who opened his first studio in Flemington, New Jersey, just six months ago, and Maddie, who started as a Discover Strength intern in 2014 and now owns multiple studios in Minnesota and Wisconsin.

Together, they provide a behind-the-scenes look at franchise ownership—from choosing a location and building a team to generating referrals, delivering exceptional customer service, and learning how to lead and manage a growing business. Maddie shares what she has learned while scaling from one studio to multiple locations, while Jim offers an honest perspective on the challenges of launching Discover Strength in a brand-new market.

Luke, Maddie, and Jim also discuss Discover Strength’s three obsessions: the workout, customer service, and leadership and management; the role of corporate support; what has been harder than expected; the most rewarding aspects of ownership; and what makes someone a great—or not-so-great—franchise owner.

The conversation offers an inside look at what it takes to build a Discover Strength business while staying obsessed with the things that matter most.

Interested in owning a successful strength training franchise? Visit https://discoverstrengthfranchise.com/