PRESS
In the News
2026
PR Newswire - Discover Strength to Open First-Ever Florida Location in Naples
Life Fitness - The Case for Evidence-Based Exercise
GQ - How to Actually Build Muscle When You Work Out
2025
IFA - Discover Strength Marks Strong Mid-Year Progress in Pursuit of Purposeful Growth
GQ - Should You Do Cardio Before or After Lifting Weights
Health - 7 Things That Happen to Your Body When You Stop Working Out
GQ - Improve Your Bench Press for Blast Off
Atlanta News Segment - Wellness Wednesday
Eat this Not That - Low Risk Strength Workout Women 55 plus
Newsfinale - Ideal Low-Impact Workout Routine for Women Over 55
Eat This, Not that - If You Can Perform These 5 Moves at 60, Your Body’s Decades Younger
Club Solutions Magazine - Revolutionizing Strength Training with Luke Carlson and Discover Strength
Club Solutions Magazine - Breaking Down the Myths of Women’s Participation in Strength Training
GQ -4 Easy Shoulder Exercises to Get Chiseled
GQ - Should You Do Cardio Before or After Lifting Weights? Here’s the Definitive Answer
GQ - The 5 Best Glute Exercises for a Strong Butt
2022
Club Industry - “Changing the Fitness Industry: Discover Strength Launches National Franchise Opportunity”
KARE 11 - “The Benefits of Strength Training for Adults 55 and Older”
CBS News Minnesota - “How to Combat Sitting Disease”
Sport RX iv - “Discover Strength Publishes New Research Study”
Franchising.com - “Discover Strength Awards Two New Franchise Owners”
Upsize Magazine - “Discover Strength discovered franchising for it’s next round of growth”
WCCO - “Strength training could help you live longer”
WCCO - “New Virtual Study”
Hometown Source - “New Discover Strength location opens in Maple Grove”
2020
Twin Cities Business - “Exercising Caution: National Fitness Chains Put Twin Cities’ Debuts On Hold”
CCX Media - “Discover Strength Fitness Studio Shines Light on Industry’s Diversity Problem”
Entrepeneur.com - “Franchise Opportunity”
StarTribune.com - “Here are the Minnesota Gym Owners and Fitness Leaders Working Hard to Keep us Working Out”
2017
Upsize Media - “Knowing the Niche”
Corporate Warrior Podcast - “The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out”
Fitness Business Podcast - “Growing and Leading your Fitness Business”
2015
Complete Warrior Podcast - “Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training”
Southwest Metro Magazine - “Halberg Criminal Defense Loses Weight with Chanhassen’s Discover Strength”
Plymouth Magazine - “Resistance Training to MMF Offers a Wide Range of Physical and Mental Health Benefits”
2014
Star Tribune - “Best gym for busy people – Discover Strength – 2014 Best of MN”
Runners World - “How Strength Training Benefits Runners”
BS Local Minnesota - “Get Movin’ Monday: Debunking Fitness Myths”
2013
Star Tribune - “Less is (much) more in high intensity training”
MSP Mag - “You’re Busy: Fast, High Impact Workouts”
CBS Minnesota - “Discover Strength Offers Two 30 Minute Workouts”
2012
Twin Cities Business - “Fitness Centers Offer New Ways to Work it Out”
2009
Star Tribune - “The Incredible Egg”
Awards
Charity Involvement
1. MN Distance Elite:
Who they are: Development training camp for elite long distance runners preparing for Olympics and International/National Competition.
Why Discover Strength is involved: We are inspired by Katherine Switzer’s quote: “If you are losing faith in human nature, go out and watch a marathon.” Luke is passionate about long distance running and the impact MN Distance Elite has on the local community.
2. Childrens Surgery International:
Who they are: Surgeons who do facial reconstruction surgeries in third world countries.
Why Discover Strength is involved: We have many clients who are involved and the surgeries change babies lives because it allows them to receive nutrition.
3. Pat Tillman Foundation:
Who they are: Provide scholarships to military families who show leadership potential (modeled by Pat Tillman).
Why Discover Strength is involved: Pat Tillman is a model of leadership and patriotism that is the manifestation of our Core Values.