PRESS
LOOK WHO’S TALKING
2020
Twin Cities Business – “Exercising Caution: National Fitness Chains Put Twin Cities’ Debuts On Hold”
CCX Media – “Discover Strength Fitness Studio Shines Light on Industry’s Diversity Problem”
Entreprenteur.com – Franchise Opportunity
StarTribune.com – “Here are the Minnesota Gym Owners and Fitness Leaders Working Hard to Keep us Working Out”
KARE11 – “30-Minute Workouts Aimed at Busy People”
2017
Upsize Magazine – “Knowing the Niche”
Corporate Warrior Podcast – “The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out”
Fitness Business Podcast – “Growing and Leading your Fitness Business”
2016
Star Tribune – “Discover Strength says its quick workout packs all the benefits of a lengthy gym session”
2015
Corporate Warrior Podcast – “Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training”
Southwest Metro Magazine – “Halberg Criminal Defense Loses Weight with Chanhassen’s Discover Strength”
Plymouth Magazine – “Resistance Training to MMF Offers a Wide Range of Physical and Mental Health Benefits”
2014
Star Tribune – “Best gym for busy people – Discover Strength – 2014 Best of MN”
Runners World – “How Strength Training Benefits Runners”
BS Local Minnesota – “Get Movin’ Monday: Debunking Fitness Myths”
Star Tribune – “Less is (much) more in high intensity training”
MSP Mag – “You’re Busy: Fast, High Impact Workouts”
CBS Minnesota – “Discover Strength Offers Two 30-Minute Workouts”
Twin Cities Business – “Fitness Centers Offer New Ways To Work It Out”
2009
Star Tribune – “The incredible egg”
COMMUNITY INVOLVEMENT
Wine Women Shoes – Amplatz Children’s Hospital
Vistage International
Minnetonka High School Vantage Program
University of Minnesota Goal Line Club