PRESS

LOOK WHO’S TALKING

2020

Twin Cities Business – “Exercising Caution: National Fitness Chains Put Twin Cities’ Debuts On Hold”

CCX Media – “Discover Strength Fitness Studio Shines Light on Industry’s Diversity Problem”

Entreprenteur.com – Franchise Opportunity

StarTribune.com – “Here are the Minnesota Gym Owners and Fitness Leaders Working Hard to Keep us Working Out”

KARE11 – “30-Minute Workouts Aimed at Busy People”

2017

Upsize Magazine – “Knowing the Niche”

Corporate Warrior Podcast – “The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out”

Fitness Business Podcast – “Growing and Leading your Fitness Business”

2016

Star Tribune – “Discover Strength says its quick workout packs all the benefits of a lengthy gym session”

2015

Corporate Warrior Podcast – “Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training”

Southwest Metro Magazine – “Halberg Criminal Defense Loses Weight with Chanhassen’s Discover Strength”

Plymouth Magazine – “Resistance Training to MMF Offers a Wide Range of Physical and Mental Health Benefits”

2014

Star Tribune – “Best gym for busy people – Discover Strength – 2014 Best of MN”
Runners World – “How Strength Training Benefits Runners”
BS Local Minnesota – “Get Movin’ Monday: Debunking Fitness Myths”

Star Tribune – “Less is (much) more in high intensity training”
MSP Mag – “You’re Busy: Fast, High Impact Workouts”
CBS Minnesota – “Discover Strength Offers Two 30-Minute Workouts”

Twin Cities Business – “Fitness Centers Offer New Ways To Work It Out”

2009

Star Tribune –  “The incredible egg”