In this episode of the Discover Strength Podcast, Luke Carlson breaks down Jim Collins’ foundational principle, “First Who, Then What.” Collins’ research found that the companies that outperform their peers focus on getting the right people on the bus before deciding where to drive it. Luke explains what “the right who” actually means, why strategy, tactics, and markets will keep changing while the right people can adapt to all of it, and the two hiring disciplines Collins recommends.
He also shares how he applies the principle at Discover Strength, and why Collins calls it not just a business principle but a life principle: the people you choose shape what’s possible for you.