Michelle Segar is the director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan and chair of the U.S. National Physical Activity Plan’s Communications Committee. We were both speakers at a conference in Sydney, Australia in 2017 and I was so interested in her research that in 2018, I invited her to deliver a keynote at the conference that Discover Strength hosts.
Backed by her research, Segar asserts that we have exercise motivation all wrong. Traditionally, fitness and healthcare professionals (Discover Strength included) have attempted to motivate people to exercise by having us focus on the innumerable, long-term health and medical benefits of exercise. This seems to make sense because of course, the scientific research supports exercise as the most important medicine we can take.
Segar’s research suggests this is the wrong approach. It turns out, trying to motivate one’s self to exercise to reap long term benefit doesn’t work.
What does work?
Focusing on the short term, acute benefits of exercise. We should seek the immediate gratification associated with exercise. We should look forward to our workout today because it is a joyful experience; we literally feel better following the workout (for the rest of the day). The science clearly indicates that humans are more motivated by immediate rewards than delayed gratification. It turns out, long term health benefits like warding of heart disease and cancer or losing weight, as noble as they may sound, aren’t effective in getting us to change behavior.
How do we put this into practice?
Segar says we need to mentally rebrand exercise. Instead of thinking “My goal is to ‘be healthy,’ or, ‘to lose weight,’ we need to start saying, ‘It’s so that I can feel good today,’ or, ‘It’s so I can be more effective at work.’”
Take Home Message: Be armed with the knowledge that intelligent exercise is the most important driver of long-term health outcomes. However, in order to drive your exercise motivation and achieve these outcomes, focus on the immediate gratification of how you will feel after your workout.
I did a workout with David this morning and I felt exhausted, challenged, exhilarated, a sense of accomplishment, .01% leaner, strong, capable, smart, and tough. The workout this morning has made my day so much better. I’m certain this is something we can all relate to. It’s impossible to not feel better after a great workout.