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All workouts are NOT created equal

All workouts are NOT created equal

All workouts are NOT created equal We are nearly addicted to the “sweat sesh” (sweat session). A scroll through our Instagram feed instructs us to drop into a studio, boutique, or gym and work up a SWEAT. Our week increasingly fills with visits to our favorite fitness...
COVID is Leading to Less Exercise

COVID is Leading to Less Exercise

Can You Buck the Trend? COVID is Leading to Less Exercise Americans aren’t particularly active. In a pre-pandemic world, only 25% of Americans received the recommended amount of physical activity (see the note* below). The percentage of Americans engaged in strength...
My Favorite Exercise Physiology Researcher and Favorite Marketer Share this Opinion About You

Try to Improve, But Not at All Costs 

Try to Improve, But Not at All Costs When I reflect on the best workouts I’ve been through over the last 18 years, one common theme continues to emerge: Recording the workout.   To be clear, the scientific research tells us that we probably don’t need to record...

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