Free Intro Workout

Howard Schultz, the longtime CEO of Starbucks makes an astute observation. He said, and I paraphrase, that people assume that if you are passionate about a topic, you will seek to learn more about that topic. The assumption is: Passion leads to learning. Schultz contends (and I agree) that this is wrong and in fact, inverted. It’s not that passion drives learning. It’s that learning stokes our passion. The more we learn about any subject, the more our passion for that subject increases. Schultz applied this to teaching his baristas more about coffee beans. I’ve applied it over the last 20 years to my passion for exercise, business, and an array of personal development topics. My favorite source of learning is reading books (I love podcasts, peer groups, webinars, and conferences, but books are my favorite).

If you are looking to drive the passion for your own workouts, here is a short list of my favorite books on strength training and exercise that you may want to add to your list:

The New High-Intensity Training, Dr. Ellington Darden. The book is written in a bit of a sensationalized way, but its content is excellent.
Body by Science, Dr. Doug McGuff. Written by an emergency room physician, this book articulates the science behind intense, brief, strength training.
A Practical Approach to Strength Training, Matt Bryzycki. A Discover Strength client is featured on the cover.
If You Like Exercise, Chances are You are Doing it Wrong, Gary Bannister.
Strength of a Woman, Roger Schwab. This is a great read for a male or a female.
Good to Go, Christie Aschwanden. This book is primarily about recovery and is incredibly well-written.


Here are my twelve favorite books from 2022 (some of these books did not make their debut in 2022, I just discovered them in 2022). My reading list is admittedly myopic. If you are looking to increase your passion for any of these areas, I highly recommend the following books.

Exercise/Fitness/Running (These have a massive slant toward running):
Run Like a Pro, Even if You’re Slow, Ben Rosario and Matt Fitzgerald
What I Talk About When I Talk About Running, Haruki Murakami
What to Say When You Talk to Yourself, Dr. Shad Helmstetter
Do Hard Things, Steve Magness
Unreasonable Hospitality, Will Guidara
Creating Disney Magic, Lee Cockerell
Winning on Purpose, Fred Reichheld (the Bain consultant responsible for creating the Net Promoter Score)
Fusion, Denise Lee Yohn
The Star Principle, Rochard Koch
The Discipline of Market Leaders, Michael Treacy
The Nineties, Chuck Klosterman
Necessary Endings, Dr. Henry Cloud (this is a top 3 of 2022 for me)

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