Our Purpose and Values

Core Purpose

To help people realize their potential.

Core Values

Our Core Values are the enduring tenets that define who we are and what we believe. Everything we do at Discover Strength is guided by these Core Values. In the words of one of our favorite authors, Patrick Lencioni, "Core Values are not a matter of convenience. They cannot be extracted from an organization any more than a human being's conscience can be extracted from his or her person." This is what we believe.

• LEARNING
  We are passionate students. We know that your training experience and the progress of our entire organization is embedded in our commitment to improving ourselves and our knowledge base. We are passionate about university education, peer-reviewed journal articles, books, conferences, and visits to colleagues around the country. A desire to learn is in our DNA.
• SERVANT LEADERSHIP
  We see ourselves first and foremost as servants to customers and team members.
  Our first desire and our first instinct is to serve.
• CREATING OUR OWN FUTURE
  Our greatest power is the freedom to choose; we decide what we do, what we think,
  and where we go. No one can take this power away from us; it is ours alone. We can
  do what we want to do; we can be who we want to be. Our choices determine our
  growth and happiness.
• SCIENCE BASED INNOVATION & PROGRAMMING
  We value the scientific process and apply it to all of our programming. Breakthroughs
  are not fad driven or market driven; they are the result of a disciplined commitment to
  the scientific process. It is a commitment to this process that leads to unparalleled
  fitness results. We are not married to an exercise "philosophy." Instead, we are committed to utilizing whatever the preponderance of research points to as
  the most effective approach.