Luke Carlson is the CEO of Discover Strength Personal Fitness Center Inc. Luke is a nationally recognized practitioner, speaker, and writer on the topic of strength training and scientifically based fitness programs.

In 2002, Luke co-authored the book "The Female Athlete: Train for Success". And in the Spring of 2006, he contributed a chapter on the topic of physical activity and exercise in the new book "Mapping Your Retirement".

Luke's experience in the health and fitness field is diverse and consists of coaching positions at Minnetonka High School and Blaine High School as the head strength and conditioning coach. Luke has also worked as a Strength and Conditioning Assistant with the Minnesota Vikings.

Luke is an American College of Sports Medicine certified Health and Fitness Instructor and has earned a Bachelor of Science degree in Kinesiology from the University of Minnesota. He is continuing his education at the University of Minnesota, as he is currently completing a graduate degree in Exercise Physiology.

Greg Viland joined the Discover Strength team in November of 2007. Greg received a Bachelor’s of Arts in Health Fitness and Exercise Science from Gustavus Adolphus College. Prior to starting at Discover Strength, Greg was a Fitness Specialist at Fitness First Personalized Training Studio in Chaska, MN. In addition, Greg has served as an assistant strength coach at Minnetonka High School and as Nordic Ski coach for Lakeville South High School. Greg enjoys running, Nordic skiing, snow-boarding and biking.

Christopher Boles joined the Discover Strength Team in May of 2007. Chris received a Bachelor of Science Degree in Kinesiology from the University of Minnesota and is an American College of Sports Medicine Certified Health and Fitness Instructor. Chris enjoys spending time with his wife, cooking, waterskiing, and backpacking.

Maurice Buchanan joined the Discover Strength team in October of 2006. Maurice received a Bachelor's of Science in Kinesiology from the University of Minnesota where he was a defensive end on the football team from 2002-2005. In addition to his role at Discover Strength, Maurice is an assistant strength and conditioning coach at Edina High School.

Ryan Franz began working at Discover Strength when the doors opened to the Plymouth location in May of 2006. Ryan received a Bachelor's of Science Degree in Kinesiology with a Minor in Coaching from the University of Minnesota and is an American of College of Sports Medicine Certified Personal Trainer. Ryan serves as an assistant strength and conditioning coach and football coach at Edina High School. Ryan enjoys fishing, hunting, and playing a variety of sports.

Jenna Hammel joined the Discover Strength team in October of 2006. Jenna graduated with a Bachelor's of Science degree in Kinesiology from the University of Minnesota where she is currently pursuing a Doctoral Degree in Physical Therapy.