Luke Carlson is the CEO of Discover Strength Personal Fitness Center Inc. Luke is a nationally recognized practitioner, speaker, and writer on the topic of strength training and scientifically based fitness programs.

In 2002, Luke co-authored the book "The Female Athlete: Train for Success". And in the Spring of 2006, he contributed a chapter on the topic of physical activity and exercise in the new book "Mapping Your Retirement".

Luke's experience in the health and fitness field is diverse and consists of coaching positions at Minnetonka High School and Blaine High School as the head strength and conditioning coach. Luke has also worked as a Strength and Conditioning Assistant with the Minnesota Vikings.

Luke is an American College of Sports Medicine certified Health and Fitness Instructor and has earned a Bachelor of Science degree in Kinesiology from the University of Minnesota. He is continuing his education at the University of Minnesota, as he is currently completing a graduate degree in Exercise Physiology.

Greg Viland joined the Discover Strength team in November of 2007. Greg received a Bachelor's of Arts in Health Fitness and Exercise Science from Gustavus Adolphus College. Prior to starting at Discover Strength, Greg was a Fitness Specialist at Fitness First Personalized Training Studio in Chaska, MN. In addition, Greg has served as an assistant strength coach at Minnetonka High School and as Nordic Ski coach for Lakeville South High School. Greg enjoys running, Nordic skiing, snow-boarding and biking.

Brandon Rudenick Brandon joined the Discover Strength Team in the winter of 2009. Brandon completed a Bachelor's degree in Health & Physical Education from Augsburg College where he was a two-time captain of the football team. Brandon is an American College of Sports Medicine Certified Personal Trainer and is an assistant strength and conditioning and football coach at Edina High School.

Maurice Buchanan joined the Discover Strength team in October of 2006. Maurice received a Bachelor's of Science in Kinesiology from the University of Minnesota where he was a defensive end on the football team from 2002-2005. In addition to his role at Discover Strength, Maurice is an assistant strength and conditioning coach at Edina High School.

Ryan Franz began working at Discover Strength when the doors opened to the Plymouth location in May of 2006. Ryan received a Bachelor's of Science Degree in Kinesiology with a Minor in Coaching from the University of Minnesota and is an American of College of Sports Medicine Certified Personal Trainer. Ryan serves as an assistant strength and conditioning coach and football coach at Edina High School. Ryan enjoys fishing, hunting, and playing a variety of sports.

Dan Conway Dan joined the Discover Strength Team in the summer of 2009. Dan received a Bachelor's Degree from St. Johns University with a major in Leadership Management and a minor in Sports Medicine. Dan is an American College of Sports Medicine Certified Personal Trainer and also works as the Assistant Strength and Conditioning Coach at Minnetonka High School.

Vanessa Jones Vanessa joined the Discover Strength Team in the summer of 2010. Vanessa completed a Bachelor's Degree in Health/Fitness and Exercise Science from Gustavus Adolphus College where she was the captain of the cross country and track team. Vanessa is certified as an American College of Sports Medicine Health Fitness Specialist.

Tara DeWitt Tara joined the Discover Strength team in the summer of 2010. Tara received a Bachelor's Degree from the College of Saint Benedict with a major in Nutrition and a minor in Sports Medicine and is an American College of Sports Medicine certified Health/Fitness Specialist. Tara ran Cross Country and Track and Field all four years in college and continues to love running today. Tara is an avid marathon runner and also enjoys biking, rollerblading and playing a variety of sports.

Christa Lence Christa joined the Discover Strength team in the summer of 2010. She received a Bachelor of Science in Kinesiology from the University of Minnesota and is certified as an American College of Sports Medicine Personal Trainer.

Alex Larsen Alex joined the Discover Strength team in the spring of 2010. Alex received a Bachelor's Degree in Mathematics from the University of Wisconsin-Eau Claire. Alex is certified as an American College of Sports Medicine Personal Trainer and has been an assistant strength and conditioning coach at Minnetonka High School since 2004.

Chaz Mahle Chaz serves as a consultant to Discover Strength on a variety of fitness and strength training related topics. Chaz is certified by the National Strength and Conditioning Assocaition as a Strength and Conditioning Specialist. He received a Bachelor of Science degree in Physical Education from St. Cloud State University and a Master of Education in Sports Administration from Bowling Green University where he served as an assistant strength and conditioning coach. Chaz served as an assistant strength coach with the Jacksonville Jaguars of the NFL from 2006 to 2007 and has worked with athletes from every sport in a variety of capacities since 2005.